Christmas countdown with Naomi Campbell

For those of you who’ve already demolished your advent calendar, today’s the 7th and there’s just 18 days until Christmas. The festive season always generates nostalgia for years past, like when we could eat Quality Streets by the kg and still fit into our NYE dress, or when a new Bratz doll would make our entire year. The last days of 2017 feel particularly nostalgic in part because the world is pretty crazy right now and our flip phone days of 2007 seem a lot easier. Our Christmas countdown this year looks back... Read More


IP’s Guide to London this August

This week’s rain has had our eyes rolling 9-5, and without Love Island we’re still not sure what do with our 9pms. But August is set to be sunnier, which means it’s about time you unstick from the sofa, put on an IP crop, and get yourself busy. This is our complete collection of things to do, places to drink, and places to be hungover in London this month.     SAT 5TH AUGUST Suncream up and jump on the overground – Hackney Flea Market is back exclusively this weekend... Read More


IP on tour

As per, British weather is being a tease. We cracked open a cold bear and our shorts draw yesterday, but it’s looking like it’ll be another few weeks before we need to shave our legs again. In the mean time, we’ve found some IP looks that have been flaunted all over the world this month for some inspo on how to style our new pieces in the sun, and how to wear your popper pants on the plane.     @imogenjevanss hitting up Barcelona this week in full IP  ... Read More


Illustrated People’s visual guide to getting fit for summer

  Khloe Kardashian calls it the ‘revenge body’. Fergie just got it from her ma. We’re all for the ‘strong is the new skinny’ trend, but when it comes to getting our own asses to the gym motivation usually runs dry. This is our alternative inspo guide for getting your squats in.   Prep Dedicate a substantial amount of time to sulking. Linger around in your gym clothes long enough for your housemates to assume you already went on your run, and try not to use that as an excuse to... Read More


IP girl of 2017: Bella Hadid

We love Bella Hadid. She puts creativity back into classic model-of-duty looks, from tight two-pieces to oversized streetwear we’d sell our own (much shorter and less defined) arm or leg for. Here are our top 10 times Bella made loungewear luxury.   Your summer tourist guide: Bella in camo print ft. Japanese pastel print ads       2. We love a print. There’s no better way to convey confidence than statement two-pieces and we’re taking notes from Bella     3. For anyone who’s ever wondered how to pull off orange:     4.... Read More


HOODIES – with heels or skivvies

    Our new collection is bringing some spice back to the hoody. We wear ours in bed eating cake, we wear it out on the street, we wear it when we’ve eaten too much cake, and we tie it round our waist when we go out dancing. Hoodies are the only thing we wear wherever, whenever, and without fail in winter. In a way that only underwear or our favourite scrunchie does, it takes us through the day and when we’re being lazy we just don’t take it off... Read More



    In the words of Love Actually’s Billy Mack, Christmas is all around us. Our red jumpers have been fished from the back of our wardrobes, we’ve stocked up on red mulled wine and bought some overpriced red crackers for our Christmas table. For a month where the expression ‘seeing red’ applies to our wardrobes, homes and mental state whilst last-minute shopping, we’ve put together a collection of some X-rated red fashion pictures to spice up the Xmas season.     How to leave a Christmas party: Kate falling... Read More